When you’ve created a new product concept, before rushing to spend thousands of dollars with patent attorneys, model makers, and others, it makes sense to first have the idea professionally and confidentially evaluated. Why spend your good money on a concept that isn’t commercially viable? And if it is a great idea – wouldn’t it be best to have a real professional go to work to help you get the most out of it?
Having made that decision, a bewildering array of options present themselves but using your good common sense, you’ll start to eliminate many of them.
- You won’t waste your time with invention submission companies who offer to make “free” evaluations. These guys tell every inventor that his or her idea is brilliant so they can proceed to sell thousands of dollars of worthless services that leave the inventor poorer and sadder.
- At the other end – you won’t want to waste time with companies that charge a thousand dollars or more for an evaluation. What the heck kind of evaluation is worth that much?
- You won’t want to waste time buying books or software that purport to show you how to evaluate your own ideas. There are no books that instruct a physician how to operate on himself, or that show lawyers how to be their own client – so why should anyone presume to show an inventor how to objectively evaluate his own ideas?
By the process of elimination, you’re now down to a university evaluation or someone like Harvey Reese Associates. How do you choose? It’s not a money choice, since the costs are about the same (although we are a bit less expensive). It’s not a Good Guys vs. Bad Guys thing since both are legitimate and neither is trying to sell you other services.
The obvious answer, then, is to make your selection by comparing the value of the service you’ll receive and which will be more helpful to you.
Using quality as the selection basis, here are four reasons why more inventors every day choose Harvey Reese Associates.
1. MAN VS. THE COMPUTER
Unlike universities, we don’t use a one-size-fits-all computer program to evaluate your concept … and we don’t give a number grade as if you were a kid taking the SAT tests. We honor the creativity of an idea – and just like you wouldn’t presume to evaluate a book or a painting with a numerical score, why would anyone even attempt to do so with the creation of a product idea? I don’t get it.
2.REAL LIFE VS. TEXTBOOK CONCEPTS
The reason colleges use computer programs is that your product idea is processed by students and teachers – none of whom has ever gone out to make sales calls, and none of whom has invented anything or negotiated a licensing deal. To them it’s all academic.
By contrast, all ideas submitted to us are personally evaluated by Harvey Reese, who has created and licensed more than 100 of his own product ideas, not to mention those of others. We won’t send you reams of computer-generated boilerplate. In addition to our exclusive Product Evaluation Worksheet, you’ll get a personal letter from Harvey telling you if we think we can work with your idea – and if we can’t Harvey will explain why and, hopefully, offer suggestions for improvement or suggest other ways for you to profit from it.
3.MARKETABILITY VS. LICENSABILITY
… (Believe me, it’s not the same thing)
Universities attempt to tell you if you idea is marketable – which may have some value if you intend to start your own business, but has little bearing on whether it can be licensed. We understand this because licensing is how we make our living. Lots of products are marketable in the sense that if you dress them up, a certain number will be sold. However, the standards for licensing are much higher, and that’s what we address in our reports to inventors. This evaluation business is still much more of an art than a science, and universities don’t attempt to differentiate because they don’t have the experience to do so.
4.PUTTING OUR MONEY WHERE OUR MOUTH IS
Universities take your money, send their report and say goodbye. If we like your idea we’ll offer to become your agent, and invest our own money in your concept. If we succeed in getting you a great licensing agreement, we share in the royalties – and if we fail, we bear the financial loss. At no time do you ever owe us anything. In fact, if we’re successful in licensing your product we’ll even return your fee, and look at your next idea for no fee at all.
5.YOU KNOW WHO I AM AND WHERE TO FIND ME
Unfortunately, on the Internet, anyone can claim to be anything. Putting up a fancy website, making big promises and calling yourself a “company” is easy as pie, and it’s sure to lure a certain number of folks into sending in their money. But who is this “company?” Almost never are real names and real people listed, and nowhere do they tell you who “they” are, what they’ve actually done and who they’ve done it for. On the other hand, who I am, what my reputation is and what I’ve accomplished is widely known and easily available to anyone who wants to do a little investigating.
People think we’re crazy, but we’re not. There are lots of great ideas out there and we intend to find them – making money for the inventor and for ourselves. What’s so crazy about that?